Wednesday, November 30, 2022

Paul Haarman: How to Create a Professional Company Profile?


What is the first thing you do when you want to promote your new business idea?

  • Create a nice website of course! Now, it’s time to think about how to present those services and ideas online.
  • The company profile on LinkedIn provides some free space for some additional information and lets you communicate with your audience. But if you need more ad space or simply want to be more active on social media – this article is for you.
  • If we’re talking about company profiles, we can’t avoid mentioning Twitter – there are over 316 million monthly active users – that’s a third of all people living in the United States. And despite what many believe- it doesn’t only belong to millennials.
  • And if you still think Twitter is just for the young’s, check out the latest report from Pew Research Center – there are no big differences between age groups which create an account on this social media platform.
  • It’s also worth mentioning that Twitter users aren’t only tweeting 24/7 about their friends or random stuff but they’re using it to communicate with companies as well. It really doesn’t matter whether you’re selling something or just promoting your brand awareness- it’s your audience and you need to make them happy (and interested). That’s why you should be active at least once per week (preferably every day) because otherwise, people won’t follow you back. And since we can’t afford losing our followers (at least not now, right?) it’s time to include Twitter in our company profile.

Creating a Professional Company Profile on LinkedIn: Paul Haarman

Let’s start with the basics- before you create your account make sure you have the following:

  • Job Title (this is mandatory)
  • Set up your primary country location (it will help people find you faster)
  • And don’t forget about setting up an appropriate job role – every social media platform has its specificity and if you’re going to promote yourself via a specific channel then you should focus on that particularity. For example, if your target audience is American then don’t choose ‘Europe’ as a primary country because it simply won’t work this way.

In case of LinkedIn, communicating with everyone from around the world is possible but it’s best if you choose for your primary location the one where you want to start your business (or already operate). Once again- don’t be afraid to share some details about yourself because no matter how professional or experienced you are, people will appreciate it.

So what kind of information should we… well, include? Here are some recommendations: –

  • Personal Information (First name, last name, current role and former roles) –
  • Professional Experience –
  • Education and that’s pretty much all you need.
  • If you’re not sure then just keep it simple –

LinkedIn provides some nice templates which lets you create great looking profiles in just a few minutes. Also, adding an image doesn’t hurt either so select something appropriate which comes in 1600px by 800px resolution.

And here’s the catch – remember when we were talking about Twitter?

Just make sure you don’t add a link to your Twitter profile in LinkedIn because it will only lead people away from your profile and that’s not a good idea. But if they really want to follow you on Twitter, they will spend some time clicking around until they find what they’re looking for… maybe even never coming back!

Creating a Professional Company Profile on Facebook Although Facebook is most commonly known as a social platform where people share their personal life with friends and relatives, many companies have already started using it as well. It’s one of the most popular social media platforms that currently have over 1.65 billion monthly active users.

But this isn’t Facebook’s only advantage- it has all the necessary features to make your company profile look like a real business (well, almost). You can create custom pages for your products or services, promote them via ads and even provide some insights about how they’re doing.

So what should we do? First of all, you need to find yourself on Facebook (because you already created an account right?) then select ‘Create Page’ button which will redirect you to their official page creation wizard. Just choose whether your page will represent a person or a company/organization and complete the following steps.

Conclusion by Paul Haarman:

Starting and maintaining a company profile on social media is not an easy job but it’s definitely worth doing. And remember- the more active you are, the better opportunities you will have for making new connections and promoting your brand!


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