Bags are required if you sell products, food, or other items. You can also use them to give away items at trade shows. Why not take advantage of promotional Paper retail bags as a method to improve your marketing efforts?
While plastic bags are convenient, they are not environmentally friendly and do not enhance the image of your company. Learn how to choose the correct Paper retail bags if you’re looking for a way to make things classier or want a distinct image for your firm.
What is the mission of your company?
First and foremost, what kind of image does your organization project? Are you environmentally friendly, ecologically concerned, or otherwise demonstrating that your business cares?
You’ll want your packaging to represent those values as well. To stay true to your company’s values, choose bags made entirely of recycled materials. Fortunately, 100 percent recycled bags come in various sizes and styles, so you don’t have to sacrifice your company’s demands to stay true to your goal and values.
Consider the Dimensions
From prescription bags to huge carryout bags and everything in between, promotional Paper retail bags are available in various sizes. Consider what your typical customer will do. Do you like to sell tiny (light) or large (heavy) items? Do you sell a wide range of products and require multiple sizes?
However, don’t just look at the bag’s height and width. Consider the weight. Is a 4-pound paperweight sufficient, or do you require something more substantial? When making your decision, consider your lightest and heaviest items.
Is it better to have handles or not?
What method will your customers use to transport the bags? Our small bags that don’t have handles but fold over for closure sufficient, or do you require carrying handles?
Are contoured carrying handles sufficient, or do you like to use tote-style handles that allow clients to drape the bag over their shoulder? Consider the items your clients will carry in the promotional Paper retail bags once more. Is it something they can hold in their palm, or is it something with a little more bulk that requires shoulder strength?
Is it better to have a flat or a pinch bottom?
Consider your merchandise or the promotional items you’ll hand out with your bags at trade events. Do they need a bag with a flat bottom that opens entirely and allows objects to lay flat on the bottom? Do you prefer pinch bottom bags with sealed bottoms or bags with a sealed bottom? These are the bags that cards are usually delivered in at the grocery shop. They’re ideal for storing small objects or items that need protection from harm.
Is Color a Problem?
Always keep in mind that your bags are an extension of your company and mission. What kind of branding are you attempting to maintain? It should be reflected in your promotional Paper retail bags.
Natural or white Kraft paper may work if you don’t have a lot of colors if your company’s colors are neutral. Choose bags in that hue if you want a pop of color or if your company is known for a specific color, such as orange, pink, or red.
Why should you be concerned with the color? Consider your shopping experience at a store like Target. Can you tell where the things come from without revealing your location? Yes, because the bags bear the Target brand. Instant recognition is just what your company requires. It not only aids in branding, but it also aids in the marketing of your company.
Consider how often bags, especially high-quality bags, are reused. It’s another method to sell your business when buyers reuse bags. Even if the bag remains in their closet for a few months, it’s another future marketing attempt that you don’t have to pay for because your initial investment continues to pay off.
Do you require unique shapes?
While most products fit inside a rectangular bag, there’s something to be said for bags tailored to specific items.
Consider unusual alternative shapes you could utilize, similar to how shopping bags are built for groceries and prescription bags are made for medicines. Do you have any wine for sale? Purchase some elegant wine bags. When people see the form, they recognize it and get thrilled, and it also keeps the wine bottle secure.
We provide a wide range of wine bags, from single paper wine bags to cotton 2-wine bottle holder bags and insulated wine totes. Consider the message you want to express and the branding you want to provide with your packaging before making your selection.
Are you looking for a Stylish Bag?
If you manage a high-end boutique or want to keep up with your high-end branding, you may prefer bags with a sophisticated edge, such as Everest or McKinley. These quality matte laminated bags have macramé handles and a distinct vibe from a traditional paper bag.
What kind of images do you require?
Now, don’t simply think about the bag. Consider the print on the bag. This is your marketing, or how people will learn about your company. Consider it a business card for your luggage. You want the print to be consistent with the rest of your company’s identity.
Do you want plain ink printed bags or something a little more upscale? Bags can be printed in black ink, full color, foil stamp, or screen print.
Consider what you want to portray when people see and use your bags, just as you did when choosing your bags. Are you a small business where black ink printed bags blend in nicely and even match your branding? Do you have a sophisticated firm that demands custom-shaped promotional Paper retail bags with foil stamping, or do you prefer an eco-friendly approach with reusable totes and screen printing?
What Kinds of Paper retail bags Will do You Require?
Your choice of Paper retail bags is just as crucial as any other marketing material you employ, whether you’re using them to deliver customers their purchases or handing them out at a trade fair or other event.
Your bags are a reflection of your organization, its values, and how you brand it. Choose bags that are in keeping with your company’s image and can hold your product securely. Remember, you want high-quality bags that show your customers that you pay attention to every aspect from beginning to end. Your investment in the correct promotional Paper retail bags can help you get more bang for your marketing buck and spread the word without conducting any more marketing.