If you are wondering whether you should choose between e-commerce or a blog site, you have come to the right place. Both blogs and e-commerce sites focus on getting into the SERP. However, they differ in their approach and the end goal. The e-commerce site is exclusively focused on sales, while a blog could have other purposes. Before seeing their differences in detail, it is good to see a general overview of both.
Key Differences Between a Blog Design and eCommerce Website Design
What is an e-commerce website?
An e-commerce website is a medium through which people can buy products and services over the internet. It eliminates the need for customers to visit the store in person and purchase products they like. E-commerce sites can receive payments and process customer orders. Generally speaking, an e-commerce site sells three types of products: physical goods, services, and digital services. Work with an e-commerce website design company to design an eye-catching e-commerce site.
History of e-commerce sites
The popularity of teleshopping in the 1970s laid the foundation of online stores. Amazon was one of the first e-commerce sites, and it originally started as an online bookstore in 1995. The company was able to sell more books to customers as it overcame the limitations of a physical bookstore. Work with a website designing company in India to optimise your elements for more conversions.
Purpose of e-commerce site
In an e-commerce site, all transactions happen online, removing the need for physical buildings. The online store exists to promote the products of the brand. In addition to promoting the product, the site also provides the self-same product. Thus, the e-commerce site is at once a marketer and a distributor.
E-commerce sites help both customers and companies to cut their expenses. The company can cut its costs by closing its physical store. The customer can save time, money, and energy by eliminating a physical visit to the store. He can place orders and get them delivered right from the comfort of his home.
Generally speaking, an e-commerce site sells three types of products:
● Physical goods: Physical goods example include books, tools, clothes, and furniture.
● Services: E-commerce sites provide service such as insurance, loans, etc.
● Digital Goods: That include e-books, music, images, and video.
Functions of e-commerce design elements:
The core purpose of an e-commerce site is to drive more sales. All the elements work to increase conversions. Brands optimise their product pages, copy, and CTAs to attract more customers.
There are separate product pages that provide extensive information about a product. High-quality product images give an overview of the product from multiple angles. The videos and tutorials on the site explain more about the product and teach customers how to use them.
The CTA on the site collects user data and guides customers to contact the brand. Finally, the chatbots on the site engage with customers and help them find the right product for them.
Since the goal of an e-commerce site is more sales, it depends mainly on visitor traffic. SEO strategies help them match the user intent with their product. E-commerce brands target the top spot on the SERP to get more customers and keep their business running. Get the solution from an ecommerce services provider to monitor your site performance.
What is a blog?
A blog is a type of website whose primary purpose is to engage with the audience personally. It is a valuable storehouse of information and deals with the subject matter in depth. It aims to impart value to the audience and solve their problems by providing helpful tips. The tone is conversational, and the new posts feature before the old ones.
History of blogs
The precursors to blogs were the online journals and diaries of the 90s. People these days used the internet as a medium to share insights about their personal lives and thoughts. The first blogging platform blogger.com came into existence in 1999. WordPress also established its blogging platform in the same year.
Characteristics of a blog
The blog is dynamic and has fresh content every day or every week. The blogger frequently updates the blog to ensure relevance to the current day. Readers must not get bored, so the blogger should write trending articles to keep them engaged. Blogs have the date of the content and metatags. As such, they function more like diary entries.
It might take different forms or types. But it has to be relevant and appeal to the audience. The thoughts shared in the blog must be original and unique. The blog must deliver what the headline promised. So, it is crucial for the header and the body to complement each other.
Every blog should be heavily researched and full of insights. It should give good returns for the time spent by the audience. The claims made in the blog need citations from authority sources.
Blog design elements
● Snippets: They tease the readers to click the article.
● Comments: The blog has a comment section that allows readers to share their opinion. It helps in rankings as comments naturally contain keywords.
● Social Buttons: Purpose of social buttons is to help happy readers share the content with friends.
● The Bio: Bio section is where your audience will know more about you.
● Images: Every blog has a picture to beautify the post. Attractive images entice people to click, and it also helps you rank in image searches.