Whether you are looking to attract a crowd or planning for doing an annual charity or work on team-building within your organizations. But one of the largest attractions to your event is the centerfold, which means the Keynote Speaker. One can hire a speaker for your event and get the best motivational speeches, which will also inspire people.
Proper promotion can drive a ton of foot traffic to your event and build excitement for attendees by waiting for your event. In addition to it, both traditional mailers and direct marketing to your customers, employees, and professional contacts can have plenty of ways to promote your keynote speaker and increase the success of your event.
Some of the best ways to promote your keynote speaker:
1: Prepare promotional materials with your speaker
One of the basic things is to promote the keynote speaker for your event and prepare some professional materials. It is more likely that your speaker already has some promotion materials prepared for their keynotes and training programs. Due to this, it helps in attracting guests to register and attend.
Moreover, you can ask the keynote speaker to create a short video that asks for the attendance of potential guests and tell them what to expect during the keynote presentation. You need to make sure that the video is short, sweet, and to the point. All you need is to outline the core benefits and tell them exactly what they will get from attending your event. You can try to tie the video in the language you are already using to promote the event.
2: Use your Website to advertise the event
Remember, your website is one of the most important aspects that one can access at any time of day. You can use it as one of the main resources for advertising your event and speaking to your potential audience. One can post the video that you asked your speaker to record on the main tab on your website.
You can also talk about the session of the public speaker on your website. It includes pictures, videos, and any promotional material your speaker has provided to you.
If possible, you can consider writing blog posts or other long-form content that tells your audience more about your speaker and what they will learn during your session programs.
Build authority for keynote speakers by including books, articles, or media that allow your potential audience to get associated with the speaker and their material.
3: Leverage Social Media Channels
It is undeniable that social media is an important tool in the current promotion. And one of the best ways is to promote keynote speakers for your event. One needs to try to use predetermined hashtags that align with the speaker on the event. It would help if you worked to get all organizations involved and create a sense of community around your event.
Try to create groups on Facebook, Share flyers on Instagram, and use hashtags to reach guests on Twitter. You can attract more followers and gain attention from potential guests when using hashtags.
The major benefit of using Social media is to leverage your event, and speakers are social people. More often than not, their social media channels are traffic-heavy communications with people who are truly interested in what your event is all about. Part of the benefit is to hire the base keynote speakers that come along.
4: Initiate Media to your Publication
If you are looking to invite the local news to your event, then before the event, you need to send a short news release to the editors of the newspapers and news channels you are interested in inviting. You can send the promotional materials and copy of the program and invite them to publicize the event.
It would help if you talked with your keynote speaker about their arrival times, interview times, and leaving times. It would be best to connect with the association leaders interested in publicizing your event. You need to keep your eye on the news if you see an opportunity to relate your event to a current event.
Keep your eye on the news if you see an opportunity to relate your event to a current event. One needs to think about what you can do that will help in generating good visuals, photos, and media buzz. Your keynote speaker should connect with your event organizer to explore these avenues further and create a game plan for managing the media when they arrive.
By following the above four basic steps, your event will surely gain momentum before, during, and after it transpires. Motivational speaker always welcome the chance to promote themselves, and your event delegates the love, the opportunity of personal engagement.
Most of all, you are the one who can take credit for the success of the event. Also, keep in mind that it takes some time to build all the above 4 steps working in the same direction. And once it does, the event will not only be a success, but it will itself gain long-term popularity with its sense of identity.