Stocks are intermediary sites for the sale of creativity. Authors can post photos, illustrations, 3D models, video footage, and audio recordings on them. It is important here that it is not the work itself that is being sold, but only the rights to use it. The copyright belongs to the author. Therefore, the task of the stock is to create an environment convenient for selling content – a good search and opportunities for the presentation of the work.
Everyone who wants to try their hand at music makes money on audio stocks – from teachers to guitarists of little-known bands who are not drawn to walking with a guitar on the cars. Everyone can try.
Who buys there?
First of all, all kinds of marketing agencies – producers of commercials for TV, radio, shopping centers, YouTube pre-rolls, etc.
Youtubers also actively use stocks. Substrates, beats, intros and other elements of musical design make the video more interesting and raise the prestige of the channel. When the task is to monetize it, then you need to take care of the copyright for the posted content.
The regulars of stocks are the creators of games for PC and smartphones . Music from these sites can sometimes be heard even in independent films and low-budget series. Producers do not need to constantly pay royalties: buy once – use as much as you want.
What are the audio stocks?
audiojungle is one of the leaders among music stocks, many people recommend starting with it. It has a large audience, thanks to which even not the most popular genres are sold, it is not picky about the material and its quality, it is convenient to withdraw money.
pond5 is a competitor with audiojungle in terms of popularity, convenient, works with a wide range of genres.
jamendo.com is a music streaming service where creators can sell music for commercial use.
motionarray.com – periodically the site closes registration for new authors, but if you follow this, you can register.
premiumbeat.com is a music stock from shutterstock with high requirements for authors and only exclusive content, but you can try.
On Google, you can find a dozen more smaller stocks.
How much can you earn?
It all depends on the size of the portfolio, the quality of the material, its relevance and personal luck. If you go to popular channels and count their sales, you get unimaginable amounts. Calculating the real numbers is not very difficult: if you place 30 tracks at $10 each, and each of them is bought only once a month, you will get $300, of which $99 will remain under a basic license, for example, audiojungle. When working with five stocks at once, you get a good bonus to your salary.
It should be borne in mind that stocks have two main types of license under which works are sold – for individual non-commercial use and extended, for commercial. The first costs $5-50 per track, the second costs 10-20 times more. The higher the quality of the material, the more willingly it is taken under a second license.
You also need to consider that the audiostock pays more to exclusive authors. Exclusive – one whose tracks are presented only on the selected audio stock. On audio jungle, he will receive up to 50-70% of sales, while the usual one – 33%. But the latter will be able to be placed on other audio stocks, which, most often, pays for itself.
How to choose a genre?
When choosing a direction, you can be guided in two ways:
- Individual tastes. If you already have experience in creating music and it turns out to work in a certain genre, for example, music for horror movie trailers, then you can at least start with it. However, it is worth understanding that if you deal only with it, then you should not expect big profits. This does not mean that you need to adapt and write all the time what you don’t like – it’s wise to alternate with what is popular.
- By the popularity of the genre. To understand what is currently in the top, you need to familiarize yourself with it in the corresponding section of the stock and listen to 20-50 songs. Basically it will be:
Inspiring\motivational\corporate — used as backgrounds for corporate videos — presentations, advertisements, etc. They carry a characteristic “inspiring” mood.
Cinematic\action – in these genres, they are equal to the music from the trailers of recent blockbusters.
Chill\ambient – carries a calmer mood, used in advertising, loved by YouTubers.
Pop, electronic, rock and everything else that is trending right now. For example, thanks to the popularity of hip-hop, beats and various experiments sell well, and dubstep has made a significant contribution to the music for action.
Sound fx – all the little things for creating beats, effects such as “wow” in presentations and “thump” in trailers. Also, this is the murmur of water, the clatter of hooves, the ambient of the city, etc. But you need to understand that the prices for such sounds are lower, so for serious earnings you will need an equally serious library of your own samples.
What will be needed?
Computer. In short, almost any PC with a quad-core processor and at least 4 GB of RAM is fine for a beginner. Read more about the computer requirements for a home studio here, and here is a selection of eligible laptops.
Software – Today there are plenty of free DAWs, sample libraries, synthesizers and processing plugins. Here you can find everything you need.
A midi keyboard will help those who know how to use black and white keys to type in melodies.
A sound card , headphones and studio monitors , as well as acoustic preparation of the room can be of great help in the case, if it is carried away.
Desire and artistic taste. Musical education is not required, but some understanding of time signatures, intervals and harmony will make life much easier.
Songs on stock almost always have a special structure consisting of “loops”. The music develops in obvious chunks, with the gradual inclusion of groups of instruments. Often these pieces can be combined with each other in different ways. Such tracks are sold more expensively because they are convenient for videographers, they allow you to more accurately match the composition to the video sequence.
In general, the following requirements for the composition can be distinguished:
A good track is immediately catchy and begins with a characteristic motif that expresses the general mood of the composition. It must be understood that the buyer has to listen to dozens of them, so on average he devotes only 5-15 seconds of his attention to each track. During this time, the music should catch on with something – an original motive or a key technique. Too long introduction will be in the minus. The ideal length of the entire track is two minutes.
Often the whole composition develops around the main motive, but you can also alternate several pieces of different dynamics in order to get a more song structure with a conditional verse and chorus. These two simple composing tricks can be found on most stock tracks. To get a complete picture, it is worth listening to a couple of dozen compositions and sorting out their structure by writing on paper where the intro begins, when part “a” goes, part “b”, etc. If you pay attention to what parts are added and what result they give, you can quickly learn the ten most characteristic tricks.
The arrangement must be readable. There is no need to complicate your work – ornate moves, avant-garde techniques and a three-minute bass solo will only scare away the buyer, because he wants the music to emphasize the picture, and not vice versa. Music for stocks should be moderately simple. Also, do not immediately try to make a masterpiece – there is a risk of hanging for months and not finishing even one track.
The final track should sound good and solid, without booming bass and violins grinding the bow in the ear. Accordingly, you need to take time to mix – eliminate frequency conflicts with equalizers, equalize dynamics with compressors so that all instruments are well listened to, add space and effects to taste.
It is advisable to keep the average RMS of a track during mastering in the range from -10 to -8 dB. The preferred format for rendering is *.wav, 16 bit, 44.1 kHz. At the end, you can make a shortened version of 30-15-10 seconds for short videos. Also, many stocks require the creation of a preview of the composition in MP3 from 128 Kbps with a watermark. For example, for audio jungle, you need to apply a watermark yourself and so that even in the loudest places it can be heard.
Finally, there are nuances when downloading the file itself – the same audio jungle requires packing it into a zip archive. When adding a track, you should specify the tempo, key, format and bitrate in the title. You will also often need to add a short description in English. You should also put down tags – keywords by which you can find the work. The more of them, the easier it will be to find a track, so it would be wise to spend an evening and prepare packs of tags in advance for each genre.
To get more profit, you need to follow trends and current sounds, pay attention to fresh sample libraries and new synthesizers. There is a great opportunity to stand out with a unique sound, if you dig deep into the bowels of the Internet.
It is also worth keeping an eye on popular styles in mass music – it also influences stock music. For example, the recently popular dubstep has now given way to future bass – tracks using elements of the latter’s style are selling better. In the rest, as elsewhere, a lot depends on personal perseverance and diligence.