You need to make sure your audience is interacting with your business and is interested in its offerings. Therefore, your marketing efforts play a major role in audience retention, and you should focus on them accordingly. They can make all the difference between low and impressive revenue, and help you achieve your goals. So, you should look into different marketing methods and formats to keep your audience engaged and add value to their lives.
When your target audience is using their Spectrum WiFi plans to scroll through various websites and social media, you need to catch their attention. While simple text and image campaigns can be quite informative, they do not have the same amount of command as video content. Video content is much easier to absorb and converts more views into clicks than anything else.
Therefore, you should work on engaging video content to generate leads and retain customers. Here are a few ideas you should look into for this purpose.
Live Stream Webinars
You can live stream webinars and podcasts for your audience. Think of topics that are relevant to your industry and are often discussed. Then, invite a few experts to talk about these topics in live webinars.
Make sure you send out invites in advance for these talks and build up the appropriate hype to get the maximum number of viewers.
Behind-The-Scenes Peeks
People love it when companies connect with them on an informal level. Give them a chance to relate to your business better by making behind-the-scenes videos with your employees. This will give your audience an intimate look into your operations, and feel more connected to you.
Make these videos as organic as possible, and include these whenever you are setting up an event to build up some enthusiasm.
Animated Videos
These are a great way to engage with your audience and capture their attention. If you put out animated videos about the industry, your operations, or your products, people will find them more interesting.
You can make these as simple or complex as you want, as long as you are actively contributing to your audience’s knowledge base and getting them interested in your company. There are numerous software programs out there that can help you make these videos without too much technical expertise and expense involved.
Product Tutorials
This is one of the best ways to connect with your audience and customers. Often, people may want to know how exactly to use your product, and what benefits they can get out of them. A simple tutorial for each of your products can work well for this purpose.
Holiday Campaigns
Run heartwarming campaigns which may not exactly be linked to your products. Do these around the holidays, with themes such as family, love, and other such topics. Try to make these as generic and heartwarming as possible, so that your audience responds to them without interpreting them as a revenue-generating tactic.
These videos can help your audience get a better perspective about you and lean towards your business when they need the relevant products.
Publicity Stunts
This is an era truly directed by social media trends, so you should get on the bandwagon as well. Get the publicity you need by following the latest viral trends out there and using hashtags and other such tactics.
However, do not go over the top with these social media trends, especially if you work in a serious industry. Maintain the right balance between appropriateness and fun, and you can really get some excellent responses.
Q&A Sessions
You can really engage with your audience if you give them a chance to clear their queries. Therefore, you should hold online Q&A sessions once a month or so in a live video setting.
Have the experts in your company answer the audience’s queries and explain various aspects of your company and products. These will increase audience interest, as they will feel like you listen to your customers and are interested in their feedback.
To sum up, there are numerous ways you can create engaging video content for your audience. Pick the ones which work best for your capabilities and get started!
