Window decals are one of the best methods for retailers to improve the appearance and ambiance of their store windows into a powerful and effective marketing medium to enhance brand awareness, increase foot traffic, and announce upcoming products and services.
Promotional window decals are high customizable versatile, cost-effective, and durable. Therefore, they will help you generate positive ROI for your business. This is why promotional window decals are among the best advertising methods for small businesses with a relatively tighter marketing budget.
However, to ensure proper impact and effectiveness, you need to design attractive window decals. Making mistakes during the designing process will undoubtedly reduce the effectiveness of the decals. Hence, it would help if you were careful. Many business owners make some common mistakes that damage the window decals.
Here are the top 3 mistakes you need to avoid while designing the window decals.
You Use Stock Images
When you use attractive images and graphics. You can quickly grab the attention of potential audiences passing by your store. While choosing photos for the window decals. You need to ensure that the images are relevant as per your brand message and business objective. Additionally, use the original image to ensure the best impact. One of the most common mistakes business owners make is designing window decals with stock images that everyone has seen before. Not only the stock images will feel boring. But your audiences will assume that your business lacks a creative mindset, or worse, you are just too lazy to put in the effort. Even if you don’t want to shoot high-quality photos yourself, you should search for an uncommon image and purchase. It instead of choosing something from the internet with a watermark or signature. You also need to use high-resolution photos as low-resolution photos are difficult to reproduce. Making mistakes while choosing images for your window decals will affect your reputation. As per Forbes, brand reputation is essential for any business.
You Compromise the Readability
Window decals are effective only when people can read the promotional information from a distance. To achieve this, you need to ensure that potential customers and passers-by can read and understand the content on the window decals amidst the cluttered surroundings. Therefore, the first thing you need to do is to use compelling and clear text. Refrain from using long paragraphs as people won’t have time to read it. Consider using easy-to-read typefaces. Make sure you avoid complicated typefaces even if they look attractive on the computer screen. You should also ensure that the font is legible from a distance of at least 15 feet. This way, the customers won’t have to come near the window decal to understand it.
You Make Grammatical Errors or Spelling Mistakes
Before confirming the message and design, make sure you read the message thoroughly to remove any spelling mistakes or grammatical errors. These mistakes will change the meaning of the sentence and damage the reputation of your company. Your brand image will also suffer from severe consequences. Therefore, make sure everything is okay before finalizing the concept.
These are the top 3 mistakes you need to avoid while designing window decals. Do you want high-quality and customized window decals to advertise your brand? Make sure you visit our website.