Saturday, April 1, 2023

Brand-First Mobile Marketplace for American Brands and Consumers


The success of Alibaba is not limited to developing markets; the platform has also found success in emerging markets. The US marketplace has many niches, compared to the European market where there are just a handful of leading sites. The US has more product categories devoted to mobile users: homewares, fashion, sports, and music are among the top ten. While most US markets are dominated by Amazon, there are some emerging brands.

An American fashion and lifestyle brand that has branched out into more than 200 stores, Anthropologie, is looking to take its presence into the mobile space. With a mobile app, consumers can explore thousands of unique brands and browse different aesthetic preferences. The app is free to download and can be accessed from any smartphone or tablet. The website also allows users to browse a range of products and find a perfect match.

An online fashion and lifestyle marketplace, Wish is a mobile-first experience. It quickly became the North American and European market’s top mobile ecommerce marketplace. With more than 300 million active users, Wish has become the sixth largest e-commerce company in the world. The site was founded by Yahoo! engineer Danny Zhang and Google engineer Peter Sculczewski in 2011. Today, Wish has five million active customers, 1.5 million daily orders, and around two50,000 new users.

People always wonder what the antidote is to Amazon, an eCommerce empire that takes pride in ever-improving efficiency and using robots to replace humans. Maybe Poppy is our latest answer. Poppy is a fashion and lifestyle-focused marketplace. When you open the Poppy mobile app, which is the primary form of the user interface, you can explore thousands of unique brands with distinctive identities and various aesthetic choices. From indie yoga apparel brands to succulent gift boxes for birthdays, you can easily discover goodies to light up your day. 

There is no other inspirational marketplace quite like this. Poppy has nearly 100 million products curated from all indie brands all over the internet. It is more like a “Shoppable Pinterest” or mobile-friendly “Google Shopping”. And it is an ever-growing platform with daily updates of 15,000 products.  So you may ask why we need another shopping platform like this? Why don’t we just all stick to Amazon?

The app allows consumers to shop on the go. It is a great place for brands to sell their products. With a brand-first mobile marketplace, both the consumer and the brand can reach out to each other. The app has the capability to connect the two. A user can browse different aesthetic preferences and select products and brands. The company’s app also allows consumers to share their favorite items with friends and family.


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